BARBARA A. MCLEAN

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LEARN WHAT THE MOST SUCCESSFUL NON-PROFITS DO TO ATTRACT AND ENGAGE DONORS, VOLUNTEERS, AND THE MEDIA

Written for the budget conscious non-profit, this book gives 52 marketing tips (one for each week of the year) that influence their brand, and increase their likeability, credibility, and trust-factor with donors, volunteers and users of their programs and services.

This book reduces the overwhelm to achieve these goals by breaking the strategies down into weekly, actionable steps. By setting up systems and policies and changing mindset, this book helps non-profits to go from aggressively promoting to their constituents to aggressively listening to constituent needs. Through this realignment, non-profit organizations can increase their efficiency and effectiveness and can focus more of their time and energy on fulfilling their missions.​